Is digitally marketing your school important these days?
Why do schools have to digitally brand themselves?
What exactly does it mean by digital branding of school?
I am pretty sure you are confused with all these questions. But don’t worry we will answer all these questions for you and make the process easier for you.
To tell you the truth the world is progressing and we need to update ourselves with the current technologies. You might wonder why is there a need for the school to make a digital presence?
Here is why digital presence will help you stay in touch. Not with the students in particular but everyone out there and it will make a statement for you and by you.
“HOW EXACTLY ARE WE SUPPOSED TO DIGITALLY MARKET THE SCHOOLS?”
If you are still wondering exactly how, here are a few ways by which you can make a digital presence and digitally market your school.
BUILD YOUR SMART WEBSITE
The first and the easy way to digitally market is to make a smart appearance with your very own and unique website.
WHY DOES A SCHOOL NEED A WEBSITE?
WHY THE WEBSITE SHOULD BE UNIQUE?
Yes, if you still think a school does not require a website; let me tell you; YOU ARE WRONG!
A website does not only make a digital presence for your school but it is one of an important platform for you and your school to communicate with everyone. It helps you to tell everyone about the progress you make throughout.
HOW EXACTLY ONE CAN HAVE AN UNIQUE WEBSITE FOR THE SCHOOL?
A unique website will have a good impact on your school. Below are a few things that your school website will include.
- A video of your school
People watch videos far, more than they read. Making a school video will only make it easy for parents and everyone to know what the healthy environment is in and around your school.
- Benefits you provide to students
Talk about the benefits you provide your students with. A website must tell such things to the world!
- Introduction to school personal mobile app
YESS! You need to have a mobile app for your school. It is genuinely the need of the hour. An app like INTRACT will help you not only connect and share some important events and notifications with students but make many more things possible for you.
- Photo gallery
Photos add essence to the website. Photos are the missing touch to the website which not only makes them attractive but also make them reliable.
- Google map location and many more.
Location is one of the most important things. Without it how can one reach the perfect destination?
Use Google walkthrough so that parents can have a proper view and catch the environment.
- Social media links
A website is fully complete once you give them ways to reach you. Social media presence is required because it helps you reach more people and thus increase your enrollments.
SHOW YOUR PRESENCE ON SOCIAL MEDIA
“Why does a School need to be on Social media?”
“Social media is used by college kids, they are not the target audience.”
Let me tell you, social media usage is not only limited to college kids or youth for that matter. It is used and consumed by people of all the categories.
- Create interactive videos and posters for Facebook, Instagram or YouTube. Making such videos will only make it easy for you to attract more enrollments.
- Going live on YouTube, Facebook or Instagram will be a source to tell the world how creative you conduct the special days of your school and celebrate festivals.
- Allowing comments and queries below your blogs or posts will make it easier to connect and easier reach.
HOST INTER-SCHOOL COMPETITIONS ONLINE
Inter-school competitions have been what students look up to. That gives them an opportunity to not sit for the lectures and practice.
Taking into consideration the current situation, it is not possible to conduct live events and competitions.
Here’s how you can host them.
Use your Facebook or Instagram page to host them. Every parent these days have a Facebook account and majority students too. Use this opportunity to conduct online.
Hosting others and inviting them is a way for new connections. This year the difference is it’s online!
INVOLVE PARENTS AND TELL THEM WHAT YOU ARE GOOD AT
“HOW TO INVOLVE PARENTS YET NOT INVOLVE THEM?”
Parents worry a lot. In this process, they keep on contacting teachers to know what their kids are up to in the school. It is difficult for the teachers as well.
We have a simple solution for you. INTRACT MOBILE APP AND INTRACT ERP for your school.
INTRACT MOBILE APP makes it easy for the parents to know what exactly is happening with their kids at the school. You can put up things from important alerts and notifications to photos and posts of the events conducted.
This way parents will know everything and won’t find a need to contact teachers every now and then.
INTRACT ERP will allow you to go from the typical admission process to paperless admissions. From maintaining the bulk of papers of staff salary and students fee to digital form of everything.
Both of the solutions are a requirement for your school to easily function. It will make things easy and sorted for you.
WHAT IS THE BENEFIT OF DIGITALLY MARKETING THE SCHOOL?
If you are still looking for an answer to this question, let me tell you why.
India is on the road of transformation. It is making a way to the top and thus making presence and statements to the world.
This is all big I know, but let me tell you what digitally marketing will do for your school.
- Making a digital presence or digitally marketing the school will make a statement telling everyone you are one of the tops of the list.
- It is proof of what you do. Like it will showcase what the school is and what all innovative and unique things you do for the growth of your students. It will make people aware of it and thus tell them what’s best for their kids.
- You will make a road for other schools to follow. Because what you do will show them what they lack. You would be a trusted source for being the best school.
- Digital presence is like tapping into a goldmine. You have to establish yourself before other schools! If a parent wants to know what’s the best school in your locality, who will they trust? The school ranking #1 on Google or #47 on Google?
In the end, this will help you progress and increase your enrollments.